A practical guide to RCS — Rich Communication Services — for businesses ready to move beyond SMS into rich, branded, interactive messaging.
RCS is the next generation of business texting: verified senders, rich media, suggested replies, in-conversation actions, and analytics that don't look like 2008. Most of the carriers are already shipping it. Most businesses aren't using it yet.
This book is the field guide for the businesses that want to be ready when their customers start expecting more than a flat text message.
Coming soon, in association with rcs.app.
